The easiest way to work with your contact database is by using only one contact list.

1. Why have only one contact list?

2. When do we recommend using multiple contact lists?

3. When should you create more separate accounts in Ecomail?

1. Why have only one contact list?

  1. Global database management within one contact list

  2. Easy contact update

  3. Working with segmentation - sorting out your database

  4. Integration for online store solutions

Global database management within one contact list

  • Contacts that logged out will remain logged out - the application will not allow for contacts that are logged out to be re-imported as active contacts in the list. This also applies to bounce contacts. Likewise, no further mailing is sent to these contacts.

  • Duplicate contacts will not be imported because the application monitors duplicates.

Easy contact update

Working with segments - dividing your database

  • Segments cannot be created across multiple lists. This could lead to incorrect results. Keeping segments organized across multiple lists shall not be so easy.

  • For example, you can easily create a segment based on the behavior in already submitted campaigns. You can create a segment (opened, did not open, clicked, did not click, etc.). If you send the campaign to multiple lists, you cannot create a segment so easily this way.

  • You have the option to divide your database using custom fields, which are unique for every contact list.

Integration for online store solutions

  • To collect contacts from online store orders it is optimal to use only one list of contacts. For most online store solutions, it is not possible to work with more than one contact list in Ecomail. This does not apply to contacts collected via API.

Why should I not make a new contact list for each campaign?

Not only will deleting your entire contact list result in deleting the whole history of your contacts, but it will also delete the status information of the contacts - whether they are active, logged out, bounced, etc. By this, you risk contact complaints.

What if I already have multiple contact lists?

Ideally, you can merge multiple contact lists and divide them by their custom contact attributes and segments. If that isn't a possibility for you, we recommend activating "log out of all lists in case of logout" in the settings for each contact list.

2. When do we recommend using multiple contact lists?

If you are sending your newsletters in several language versions, it is better to create a list of contacts for each language, because the contacts are typically only in one of those lists, the newsletters have different contents, etc.

  • In each contact list, you can create and translate a collection form in the "forms" section

  • In each contact list, you can activate a confirmation via double opt-in email in the settings of the list

  • In each list, you can translate system messages in the "translation" section in the settings of the list

If you are only just starting out a new business or project whose content and distribution do not match the primary project, you can create a new list in your account.

3. When should you create more separate accounts in Ecomail?

We recommend creating a separate account for each new project or business, that has or potentially will have active integration.

  • Better orientation in imported data

  • Functional connection with the online store/platform

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