Contact rating

Use automatic rating based on your contacts' emailing activity to better target your emails.

Marek Szwed avatar
Written by Marek Szwed
Updated over a week ago

For all contacts in the app, a "rating" is available.

Rating of the contacts is based on the contacts' activity in your emailing. It is scaled from zero to five stars.

This makes it easier to see how active your contacts are in the campaigns you've already sent. You can simply set up a segment that responds to the rating to help you sort and reach your contacts in a relevant way.

Principles of the rating

Ecomail automatically assigns a "rating" to contacts based specifically on the activity in your emailing.

To evaluate a contact's activity, we track activity in campaigns that have already been sent - specifically, whether a campaign was sent to the contact, whether they opened the email, and whether they clicked on links in the email.

Activity from automations and web behaviour is not included, but you can easily include it in the final segment.

Rules of the rating

Default rating is 2.5 stars = new contact to which no campaign has been sent yet

⭐⭐⭐⭐⭐5 stars = opened more than 50%, clicked in more than 30% of emails

⭐⭐⭐⭐4 stars = opened more than 30%, clicked in more than 10% of emails

⭐⭐⭐3 stars = opened less than 30% but clicked on more than 20%

⭐⭐2 stars = opened less than 20% of emails

1 star = opened less than 10% of emails

0 stars = sent a campaign but did not take any action

Specific examples of use

Rating can be used alone in segmentation, or along with additional conditions to make your segment of contacts even more accurate and relevant to your needs.

You can send VIP discounts or special promotions to a segment of active contacts to reward them for their loyalty and engagement:

You can also target low-rated contacts to try to get them to re-engage with you before it's too late.

TIP: The rating will be even more accurate if you work with conditions in the segment that are relevant to you. For example, you can add a condition that responds to the number of loyalty points you have stored in a custom field on your contacts' profiles.

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