Ecomail.app

Use the potential of personalization to improve the performance of your mailing and communication with your contacts.

Personalization in emailing

Kateřina Irová

Jan Tlapak

What is personalization and how to personalize using merge tags and dynamic content. Product recommendation.

Personalization using merge tags and dynamic content 

What is MERGE TAG, how to use it and what are Ecomail-defined merge tags. List of all merge tags.

MERGE TAG alias substitute placeholder

How to work with merge tags and what conditions to choose if you want to show individual content to each recipient.

Using conditional merge tags

Addressing in the newsletter / subject, inserting your custom fields in the newsletter. Types of personalization using merge tags.

Basic personalization using merge tags

Merge tags

Personalise your emails based on a previously purchased product. Product recommendation. Up-sell. Cross-sell.

Recommending products using merge tags

Automation of "browse without purchase", last visited product, personalization by merge tag LAST VIEW.

Personalisation by displaying the last viewed products

Make your work easier by automatically listing the elements of a product.

Personalisation using a loop

Product recommendation & personalisation

Use RSS feeds if you want to automatically send news and new articles from your blog.

RSS feeds

What are data feeds and what are they used for

Dynamic Data Feeds

Dynamic content

Main domain Ecomail.app

Blog

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