Personalization using merge tags and dynamic content

What is personalization and how to personalize using merge tags and dynamic content. Product recommendation.

8 articles in this collection
Written by Kateřina Irová, Jan Tlapak, and Klára Fišerová

Personalization in emailing

Use the potential of personalization to improve the performance of your mailing and communication with your contacts.

Written by Kateřina Irová
Updated over a week ago

Dynamic Data Feeds

What are data feeds and what are they used for

Written by Klára Fišerová
Updated over a week ago

Merge tags

Recommending products using merge tags

Personalise your emails based on a previously purchased product. Product recommendation. Up-sell. Cross-sell.

Written by Klára Fišerová
Updated over a week ago

Personalisation by displaying the last viewed products

Automation of "browse without purchase", last visited product, personalization by merge tag LAST VIEW.

Written by Klára Fišerová
Updated over a week ago

Personalisation using a loop

Make your work easier by automatically listing the elements of a product.

Written by Klára Fišerová
Updated over a week ago

Using conditional merge tags

How to work with merge tags and what conditions to choose if you want to show individual content to each recipient.

Written by Klára Fišerová
Updated over a week ago

MERGE TAG alias substitute placeholder

What is MERGE TAG, how to use it and what are Ecomail-defined merge tags. List of all merge tags.

Written by Jan Tlapak
Updated over a week ago

Basic personalization using merge tags

Addressing in the newsletter / subject, inserting your custom fields in the newsletter. Types of personalization using merge tags.

Written by Jan Tlapak
Updated over a week ago