Have you sent your campaign and now you would like to know its success? Campaign reports are available in your Ecomail account for detailed information of campaign performance.
You can access the statistics via the "Reports" tab and then select the campaign you want to view.
In the introductory part of the report is available basic information about the campaign.
In addition to the number of recipients, the number of user openings and clicks, or the number of emails returned or unsubscribed, there are also available campaign success percentages.
In the example below, you can see what the percentage of campaign results is -> it follows this calculation:
Delivery success rate - 97.86% out of 100% (overall list of recipients corresponds to 100% -> if the campaign were delivered to everyone, then its success rate would be 100%)
Opening success - 44.62% of the original 6585 deliveries,
therefore, 2938 users opened the email
Click success rate - 1.09% of original 6585 deliveries, ie 72 clicks
The number of returned emails from the total number of recipients was 2.23%, ie 150
If integration with your e-shop is active in your account, you can also see your own conversion calculation.
In the "Overview" section, there is also a graph of campaign performance, a sample of the most frequently clicked links and the most active mailboxes.
Below the basic statistics, there is also information of how many times the email has been opened in total (some users return to the email regularly, so any reopening of the email is included in the grand total). The statistics of clicks on any link in the email also work on the same principle.
Here you see the individual contacts divided into the appropriate categories.
How many emails were delivered, which contacts opened the newsletter, which clicked, bounced emails, unsubscribed users and those who marked it as spam. You can click on the individual sections and, if necessary, export them using the button at the bottom right.
In the group of bounced emails, you may notice that the contacts have a so-called "hard bounce" (email address does not exist) or "soft bounce", ie temporarily undelivered emails (the recipient's server does not receive email, for example full mailboxes). "Soft bounce" are still active.
3. Google Analytics
You can also measure your campaign performance with Google Analytics. Only basic information is projected into Ecomail. Detailed data can be found in your GA.
In Ecomail are reflected information about the number of conversions, total sales, or the rate of instant linking in Ecomail.
4. Link map
In the "Links" section, you can examine in more detail in what customers were most interested in a given campaign. In the links statistics, you can see which link was the most popular.
The "click map" is also very useful, because each link shows the percentage of all clicks that are covered by individual unique links throughout the newsletter.
In the "Demography" tab, you will find out in which state and region users have opened your newsletter.
6. OS / Clients / Clipboards
You also have access to data and graphs about which mailboxes your contacts use and, if so, on which operating system do they open emails.
However, in general it is recommended to adapt the newsletter as much as possible to the largest possible audience, so always try to be as responsive as possible.
Here's an example of the representation of each mailbox of your contacts in a given campaign:
You also have a graph of your clients' email clients and operating systems:
You can also work with summary reports for a certain period, in which you can compare, for example, data on "open-rate" and "click-rate" across campaigns for the last six months. You can download them in the "Reports" section, the "export reports" tab.
TIP: In the "Reports" section, you can also share your campaigns on social networks such as Facebook, Twitter, LinkedIn or Pinterest.
In the reports, select the campaign you wish to share and click on the arrow next to "Show results." Select "Share" from the drop-down menu.
Then select the required social network.