How does Ecomail detect that an email has been opened?
In Ecomail, we track this metric in two ways.
Each email we send contains an invisible tracking image that is unique to each individual email. The moment this image is displayed, Ecomail logs the event and saves this information as an open for that particular email.
For this reason, however, email opens cannot be recorded for email clients that do not automatically display images. Therefore, there is a second way to record the opening of an email.
If the email was not opened, or the event was not recorded, but the email was clicked through, we can simply assume that the email was opened and record the event.
How do we measure click-through rates in email?
The moment you submit a campaign that contains any URL links, our system will replace those links with its own, tracked link. These links are unique to each individual email sent.
The moment the user clicks on the link, our system will record the click-through and redirect the user to the original link you entered in your template. This operation takes only a fraction of a second and therefore the average user has no time to notice it.
Want to replace tracking links with your own domain? You can set up your own tracking domain.
How is email deliverability measured?
Unfortunately, in the world of e-mail, it is impossible to determine whether an e-mail has been delivered to the destination mailbox. It is only possible to determine the response from the server where the mailbox is hosted.
This response can either be positive, i.e. the email has been received and delivered, or negative, i.e. a "bounce".
Bounced emails have not been delivered. There can be several reasons - for example, the mailbox does not exist, the mailbox is full or the mailbox provider has a bulk mail block set up. You can read an overview of the reasons for bounced emails here.
In general, the way we measure email deliverability is that emails that are not delivered are considered delivered.
How to measure campaigns using Google Analytics
If you measure traffic to your website using Google Analytics, you can also link it to Ecomail, both for regular campaigns and automated campaigns. You can read more in this article.