Tracking custom events that happen on your site is very easy with Ecomail, just use this short piece of code:

Here is a specific example of an event, a video playing on your page:

You can use custom events in segmentations (User Activity -> Custom Event) and automations (Custom Event trigger).

In segmentation you can set a condition to display only specific categories from your e-shop if you send us custom events with adequately filled fields (see table above).

To automate or trigger a custom event, the following values are needed: category, event, label.